The Blue Group Holding Appointed as Official Licensed Producer for AFC Champions League Elite 2025-2026 Finals
The Blue Group Holding, one of the region's premier sports retail and distribution powerhouse, is proud to announce its appointment as an official licensed producer and distributor for the AFC Champions League Elite 2025-2026 Finals. This landmark agreement reinforces The Blue Group Holding's strategic expansion and its dominant role in the Asian football landscape.
Under this agreement, The Blue Group Holding is responsible for the design, production, and distribution of a comprehensive range of official merchandise across Qatar, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, and Oman.
Following our successful partnership for the AFC Asian Cup Qatar 2023, we are thrilled to once again take center stage for the AFC Champions League Elite Finals, said Mr. Jaber Saleh Al Musallam, CEO of The Blue Group Holding. Our mission is to provide football fans across the region with high-quality, memorable merchandise that celebrates the pinnacle of Asian club football.
The merchandise range is designed to cater to every tier of the fan experience, offering a sophisticated mix of performance gear and high-end keepsakes. The assortment features official apparel and headwear including high-quality jerseys, lifestyle T-shirts, caps, and both sublimated and knitted scarves, alongside a comprehensive bag collection that ranges from technical gym and duffel bags to trendy festival and tote bags. Furthermore, the collection includes premium memorabilia such as exclusive miniature three-dimensional replicas of the AFC Champions League Elite trophy, crafted in various sizes for collectors, as well as a full range of non-competition footballs across all sizes.
This initiative underscores The Blue Group Holding's commitment to delivering a world-class shopping experience that matches the energy of the competition on the pitch.
For official licensed merchandise inquiries:
Address: Al Gassar Tower, 3rd Floor, Building No. 27, Street No. 920, PO Box: 5508, West Bay, Doha, Qatar
Tel: +974 4036 2211