One of the largest sportswear manufacturers in the world, Adidas AG is a German multinational corporation that specializes in the design and manufacturing of footwear, sportswear, and sports equipment.
Adidas shares its divisions with The Blue Group, Adidas Performance, which brings the passion to provide exceptional sports products for athletes and fitness enthusiasts.
Adidas Originals, the “neighborhood” division of the brand which centers on creating lifestyle trends. Out of nine branches in Doha, The Blue Group presents the largest Adidas flagship store in the GCC in Mall of Qatar.
It is our mission to be the best sports brand in the world. Everything we do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of our spear, seen on innovative products, as well as with the world’s best athletes, teams, and events. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, we believe that, through sport, we have the power to change lives. This core belief guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers.
A sporting lifestyle does not end in the locker room. Therefore, we have adidas Originals, our sub-brand that brings our iconic DNA from the courts to the streets. For over a decade, it has been celebrating originality in a globally trendsetting way and, as the first brand leveraging its sports assets in the lifestyle area, it is regarded as a legitimate sports lifestyle brand. To ensure sustainable success, adidas Originals must keep up to date with and set trends as well as remain committed to serving consumer groups who are constantly looking for more options to express their individuality.